ABOUT US (new)


We’re an Oakland not-for-profit company on a mission to cultivate a healthier planet by empowering people with nourishing food and honest resources.

WE MAKE THE MOST NOURISHING FOOD. We believe that compromising the quality of our food compromises the quality of your life. That’s why we make food you can trust to be at the foundation of your health. We keep the junk out and use whole-food ingredients, sourced as locally as possible, and grown using the most advanced organic methods to maximize the nutritional benefits you get from our food.

WE LEAD THROUGH EMPOWERMENT. We provide food, services, and resources that give you the power to live your most fulfilling life. Our deep evolutionary perspective on nutrition allows us to dispel myths and separate fact from fiction so that you have access to all the tools you need to be healthy. We recognize that we may not have all the answers but we’re committed to learning and growing together.

WE'RE INVESTED IN A HEALTHIER PLANET. We’ve pioneered a new not-for-profit business model that separates food from profit so that your health always comes first. We reinvest 100% of profits back into our food, our community, and our movement. We measure, reduce, and offset our ecological impact to build a sustainable ecosystem. We share as much as we can about the inner workings of our company to further our commitment to social responsibility.




Check out our Accountability Reports!